Place is a broad term used to define the issues which are related to geographical or physical constraints, these can be wide ranging driving forces such as the environment and the European Union to region specific drivers like broadband infrastructure and regional image.

The North East has a number of distinctive characteristics which present unique threats and opportunities, issues such as quality of life, fear of crime and the housing stock have a direct affect of the attractiveness of the region and as a result, a direct impact on the economy’s potential for growth. Effective management of regional profile and image is essential if the North East is to attract the calibre of individuals and businesses it requires to move closer to the national average. 

For a brief description of the driver roll the mouse over the appropriate picture to reveal the text, to view the full driver click on the related image.