At the centre of any economy are the individuals who live there. The drivers in this section will look at these various issues to do with people, analyse there potential impact on the economy, and on the region’s prospects for growth.

As the world changes so do peoples lifestyles and habits, recent shifts in consumer behaviour and the changing nature of demographics throughout the UK have highlighted a number of emerging trends which are likely to have a major impact upon the world in 2017 and beyond.

For a brief description of the driver roll the mouse over the appropriate picture to reveal the text, to view the full driver click on the related image.